SOS Onlus pro bono campaign
The radio ad tells the story of a child that loses his family. The call to action asks the listeners to give a happy ending to the child’s story.
How: The listeners are invited to go to iTunes and buy the track of the story with its happy ending: the child’s arrival in an SOS Onlus Village.
The amount will be donated to the SOS Onlus, an association that takes care of children without a family.
A child is a story that’s just begun.